![]() ![]() Carolyn Davidson was paid only 35 dollars for her work. Phil Knight was dismissive of that logo he said that isn’t what he dreams about. One way or another, but the shareholders chose this particular sign as a logo. And as a result, the Swoosh was invented. According to legend, the designer angrily drew a line on a piece of paper, being dissatisfied with her work ideas. The wing shape was not the first Davidson idea. Phil wanted her to create a company logo and gave the demands for the logo: dynamism, good visual perception on shoes and difference from other well-known brands. He looked to her for help from time to time, when he just started a business, and in 1971 he assigned a more important mission to the student. Knight met with designer Carolyn Davidson (the future creator of the legendary logo) when he studied at Portland University. Her image was one of the reference points for creating a logo. The name Nike came to Knight’s colleague Jeff Johnson, who saw Greek goddess Nike in a dream. The birth of the Swoosh – Nike Logo History However, Phil needed a more concise name to establish a new company, as well as a memorable logo. The growing social trend for a healthy lifestyle served as an additional argument in favor of this opportunity. The good profits and positive feedback raised the issue of their own production. At first, Knight advertised shoes to familiar sportsmen, but soon the wave of interest in his products began to grow. The entrepreneur did not think too much about this name. At that time, his business was called Blue Ribbon Sports. Phil Knight went to Japan in 1962 and made an agreement with a local firm, and a year later he sold the first batch in his home country. His idea was to supply cheap Japanese sneakers to the United States, and it would be available to a wide audience. He was interested in the industry of this country while studying at the university. Knight was seriously looking for alternatives and he turned his attention to Japan without hesitation. The place on the market was occupied by expensive foreign brands like Adidas, or cheap and uncomfortable shoes. At that time, the affordable sports shoe shortage was an important problem for him and for other people. He improved his skills and was interested in new sports products. Examples of logos with a computer from Turbologo. ![]() Next step forward for symbol – Logo evolution.The birth of the Swoosh – Nike Logo History. ![]()
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